Digital Product Designer

Interactive shopping experience of home appliances at Whirlpool retail space

Interactive Shopping Experience


The project is a part of the work done at Whirlpool

Project Brief

Design the next generation shopping experience through cutting-edge technology for Home Appliances consumers while they are looking to purchase their next home appliance in the retail space.


Design Process

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Primary Research

The objective of the research was to understand how an Indian consumer purchases a home appliance. A field study was conducted by visiting multi-brand stores and Whirlpool Brand-store. Further to understand consumer shopping journey in-depth, a long and extensive interview was conducted with consumers.

Research Question:

  • Do consumer purchases are planned or impluse?
  • Do they do any research about their purchase? If yes, How?
  • What factors are considered which led to a purchase?
  • What are consumer assumptions and biases?

Methods adopt:

  • Fly on the wall,
  • Contextual Inquiry
  • Interviews

Secondary Research

Based on the problem finding and opportunity areas, a secondary research was done.

Secondary Research.png

Final Concept

The final Concept was an Interactive touch-based table in Whirlpool Brand-store and extended to a mobile app in consumers smartphone. The Concept address three key finding from the research (listed below)

Final Concept_2.png


An interactive installation was prototyped and mockups of a mobile app were made. For the same, a focus group usability study was conducted. Due to NDA (Non-Disclosure Agreement) guidelines, more details of the project cannot be disclosed.