Digital Product Designer
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Ethnographic Research

Ethnographic Research

 
 

The advantage of ethnographic research over user surveys and other scientific methods is that categories that are truly meaningful to the social group can be identified. Here, the aural world of the people involved in a roadside tea stall at Gandhinagar is investigated. The aim was to engage with the members of the focus group, understand their lifeworld and come up with an artefact reflecting their life world.

 

Design Process

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Artefact

After understanding the daily routine and sound pattern in the group, an artefact was made which was the visual representation of their aural world. Artefact reflects two key insight of the research :

(a) As the rain increases, the sound of rainfall increases and as the sound increases the tension and the worry of the social group increases.
(b) Whenever there are rains, the social group have to shut down his transaction as rains damages their goods

Materials chosen to build the artefact are the same that can be found in the environment of the social group. Various substances inside the glass represent the product they deal in. the glass is cover with the water droplet on it which symbolics business being shut down due to rains.

 
The Artefact

The Artefact